AuraVibe Electronics

AuraVibe Electronics, a fast-growing consumer tech brand, struggled to manage their online reputation at scale. With thousands of daily mentions across Twitter, Reddit, and tech review sites, their team couldn’t track feedback effectively, leading to delayed responses to critical issues and missed opportunities to engage with happy customers.

Our Proactive Reputation Management System now automates their entire monitoring and triage process. The system continuously scans the web for brand mentions, using a large language model to instantly analyze the sentiment, urgency, and key topics of each conversation. It understands the difference between a minor complaint and a potential PR crisis, automatically routing feedback and drafting context-aware responses for human approval.

Key implementation highlights:

• 24/7 monitoring of Twitter, Reddit, and 15+ key tech review sites
• AI-powered sentiment analysis with 96% accuracy (Positive, Negative, Neutral)
• Automated urgency classification to flag potential crises in real-time
• Intelligent routing of feedback to Support, Marketing, and Product teams
• Seamless integration with Zendesk for ticket creation and Slack for instant alerts
• AI-drafted response suggestions for one-click marketing team approval

Results achieved:

• Average response time to critical mentions reduced by 95% (from 8 hours to 15 mins)
• Public sentiment score improved by 40% over 6 months
• Positive customer engagements on social media increased by 50%
• Identified and escalated 3 major product feedback trends, leading to key updates
• Freed up 20+ hours per week for the community management team
• ROI achieved in 4 months

Impressed by the results, AuraVibe is now using our platform to analyze competitor sentiment and identify emerging market trends.